Topic: Select a service product, physical product or a hybrid product, briefly outline this product, company and market in which the company operates before addressing the following questions in essay format
the following questions are
What stage of the product lifecycle describes this product? Which of the four main marketing strategies apply here??
What customer segments does the company target?
What are the product’s features and benefits? What marketing theory is evident in the way this offer is made?
What are the company’s pricing strategies? Is this the best use of the marketing pricing theory and practice??
What promotional strategy does the company use?? How does this emphasis the position of the product? What improvements, if any, can the company make??
How does the company distribute its products?? What marketing theories are demonstrated through how the company delivers the product to the market?
Is social responsibility part of the company’s marketing program? If so, in what ways?
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