Module 7 – Discussion Board Questions
Consider an infomercial (different from the one used for the Homework Assignment) that you have recently seen on the TV (another option is finding an infomercial on YouTube). If you do not have access to TV/YouTube consider other advertisements (print, visual, etc.) that you have observed. Describe the product. Explain what the infomercial/advertisement was about. Provide a detailed example for each of the five steps from Monroe’s Motivated Sequence that was observed in the infomercial/advertisement. How can you apply these steps in your future persuasive presentations? Based on your observation, which step(s) are the most important and why?
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