THE BRIEF/report format
Scenario “Clever Clogs International”
You work for an international company, which provides management advice to a number of multinational organisations, such as Al Jazeera, Google, Shell International and a new FINANCE company called Clever Clogs International.
Your company has been invited to tender for a contract to deliver cross-cultural training to this major new client Clever Clogs International. The client is expanding its international activities and needs to send a manager from Lebanon to Amsterdam, The Netherlands for a 2-year assignment. Clever Clogs aims to change the way the banking system works to avoid another economic crash.
The manager to be transferred is female, Muslim and in her mid-thirties. She joined the company four years ago and has performed exceptionally well, earning two promotions in that period. Company evaluations (which you have been permitted to read) indicate that she has the right skills-set and that she would be an ideal candidate for this assignment. However, no formal training has been carried out, and this would be her first international work assignment.
Your company has been invited by the client to deliver a cross-cultural briefing report to this new manager from Clever Clogs International. You MUST make reference to the industry of Clever Clogs International in each section.
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