Write my Paper on Marketing in Healthcare-Pricing Strategies

 

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write a 3-page essay addressing pricing strategies. read the following article (along with other pertinent readings), then respond to the case scenario:
Jones, J. D. (2003). Developing an effective generic prescription drug program. Benefits Quarterly,
Suppose that you are a pharmaceutical benefit manager. First, briefly assess various pricing strategies that could be used to charge employers for prescription drugs. Select the strategy that you would personally recommend. Justify your choice.

 

 

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