Write a newspaper article for an Online Travel Blog (chosen media outlet). The article topic is the “Operating in the Great Barrier Reef” The article should include the following topic areas:
• Include an introductory summary of the overview of the Whitsundays and the Great• Barrier reef, the chosen business segment your article will focus, and the media choice.
• Choose Resort as a business segment from the hospitality sector and focus the article on that sector only.
• Discuss the importance of Resort as the chosen business segment to the local community through jobs, economic development and tourism and the customer segment the business segment services.
You need to stay focussed throughout the article to your location, business and the customer segments.
• Include discussion in the article on the environmental factors including social, political, ecological, international, legal and technological impacting the segment locally and discuss the
factors currently influencing the success of business and the ability to meet the needs of your customers.
• Discuss how business is reacting to these factors and meeting the needs of the changing• Landscape and consumers through innovation and adaptation.
• Conclude the article with considerations needed for the future sustainability of business and any changes required ensuring operation in the future.