Hi there, below are the instructions from the professor. i attatched some therories in the attatchement below, please follow them.( i listed the product i purchase, when,where and why it occrued)
The assignment allows you to provide/understand a clear picture of individual consumer behavior.
For this project, each student is to document, describe, and analyze a purchase must of a sports-related product or service.
An appropriate submission includes scholarly-supported discussion of the following: (a) the chosen purchase; (b) where, when, and why the purchase occurred; and (c) the student’s thoughts and beliefs during the pre-purchase, purchase, and post-purchase decision phases.
You may want to follow/reflect upon consumer decision making theories discussed in class.
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