WK 3 Innovative Product Business Brief Academic Essay

Assignment: WK 3 Innovative Product Business Brief – Customer Value (Product & Price)

Hi, dear, the writing by yellow color very important. This assignment linked to week 1 (Assignment: Week 1 Innovative Product Business Brief – Marketplace & Customer Needs and Wants) and week 2(Innovative Product Business Brief – A Customer-Driven Marketing Strategy) Follow seem the steps (same model) which you wrote in week 1.I sent you.
Also, covers all the points in rubric.
Moreover, find attached.
Please, complete 5-step critical-thinking matrix in the end my assignment.
Purpose
To assess your ability to:
• Construct an integrated marketing program that delivers superior results related to the Product and Pricing.
• Integrate established marketing principles into the discussion.
• Write a business report leading to the development of a marketing plan.

Overview
For this assignment, you will be paired with a classmate to develop a marketing plan for an innovative new product or product extension. Remember that a product can be a good, a service, or an idea. You will have an assignment each week that will allow you to develop the part of the marketing plan that integrates the concepts learned that week.
Action Items
1. Read the Overview of Innovative Product Project.
2. Download the 5-step critical-thinking matrix and consider the questions concerning:
a. Step 1: Identify the problem(s) and uncertainties based on the assigned problem.
b. Step 2: Obtain information on the matrix.
c. Step 3: Make predictions about the future on the matrix.
d. Step 4: Make decisions by choosing among the alternatives on the matrix.
3. Review the Sample Business Brief.
4. Write a 2- to 3-page business brief that builds on the marketing plan for your innovative product by integrating the marketing concepts learned in this week. Please note, this brief should focus on Week 3: Construct an integrated marketing program that delivers superior results (Product & Pricing).
a. Reviewing your instructor’s grading feedback from your previous week’s graded assignment.
i. Make any revisions to last week’s assignment that are needed to continue to build your marketing plan. (NOTE: These revisions will not be submitted at this time, but should be integrated into the final academic paper marketing plan due in Week 6.)
ii. Integrate the relevant concepts from this week’s assignments into your 2-3 page brief due this week.
iii. Also, begin each week’s business brief with a brief 1-2 sentence reminder of your innovative product idea.
iv. Attach your prior week’s graded paper as an appendix to your current week’s paper. You should consider this prior grading feedback as you prepare the current week’s assignment, but you do not have to make revisions to the prior paper until you submit your synthesized final Week 6 academic paper marketing plan.
5. Format the marketing plan document according to the Business Brief Guidelines.
6. Submit your work to Turnitin.com. Revise your paper based on the Originality Report you receive. (See instructions under About TurnItIn.com in the MBA Toolbox.)
a. Note: ONLY ONE member of your team should submit your work to turnitin.com. That team member is responsible for distributing a copy of the Originality Report to all team members, so revisions can be made prior to individual assignment submission.
7. Check your writing style by using Grammarly. (See instructions under Submit To Grammarly in the MBA Toolbox.) Correct your business brief as needed.
8. Attach the following appendices to your paper:
a. Appendix A, containing whatever notes you took on the decision-making matrix that helped guide your critical thinking.
b. Appendix B, containing your previous week’s graded paper.
c. Appendix C, containing the grading rubric for this assignment.

Submission Instructions
• Each team member should individually upload his/her completed assignment using the Submit tool.
• Have an electronic copy of your brief available for discussion during the next class/Meet session.

Grading Criteria
• See the Grading Rubric for specific details: 0 – 60 points

Week 3: Brief Rubric

Total 60 points

Criteria Unacceptable Acceptable Proficient Student Score and Comments
Constructs an integrated marketing program that delivers superior results related to the Product and Price.
• Vaguely constructs an integrated marketing program that delivers superior results related to the Product and Price.

• Rarely uses appropriate marketing terminology throughout the discussion.

(0-27 points) • Generally and broadly constructs an integrated marketing program that delivers superior results related to the Product and Price.

• For the most part, does a good job of using appropriate marketing terminology throughout the discussion.

(28-33 points) • Constructs in great detail an integrated marketing program that delivers superior results related to the Product and Price.

• Consistently does a good job of using appropriate marketing terminology through the discussion

(34-40 points)
Synthesizes information with critical thought and develop ideas with clarity and logic. • Synthesizes information at a minimal level.

• Demonstrates little clarity and logic. Readers have difficulty following the line of reasoning.

(0-7 points) • For the most part, effectively synthesizes information, which supports main ideas.

• Develops ideas with clarity and logic. Readers can generally follow the line of reasoning.
(8 points) • Consistently and effectively synthesizes information, which provides strong support to main ideas.

• Develops ideas with clarity and logic. Ideas flow smoothly from one to another and are clearly linked to each other.

(9-10 points)