Paper, Order, or Assignment Requirements9a

Students should write an analytical essay on the following subject: With particular reference to Procter & Gamble (P&G), Asea Brown Boveri (ABB) and Facebook, explain how MNEs formulate and evaluate their international strategies. (1500 words)

Assignment expectations

It is essential that you do the preparatory work before attending each session. The structure and content of this module is based on an expectation that you are sufficiently interested in the subject area to carry out independent research and the preparation required. The Assignment has been designed to capitalise on this kind of investment in your own learning and development and allows you to demonstrate in the form of an essay your engagement with the concepts and processes of developing business through people.

Much of the work associated with the practical aspects of all the assignments will be carried out in the lecture but you are encouraged to develop your own networks to capitalise on the benefits of adaptation and emergent learning.

Careful referencing of sources is vital when making use of the work of others. You are expected to employ the referencing conventions recommended in the Course. These conventions apply to information taken from internet sources, as well as books, journals and lectures. If you are unsure of the way to reference properly, seek advice from a member of staff before you submit the assessment. These are some of the points you should check before submitting your work:

are all direct quotations, from both primary and secondary sources, suitably acknowledged (placed in quotation marks or indented)?
have you provided full details of the source of the quotation, according to the referencing convention used in the Course?
have you acknowledged the source of ideas not your own, even if you are not quoting directly from the source?
have you avoided close paraphrase from sources? (Check that you are not presenting other peoples words or phrasing as if they are your own.)
if you have worked closely with others in preparing for this assessment, is the material you are presenting sufficiently your own?

If you are unsure of the way to reference properly, seek advice from your module tutor or if necessary another member of staff before you submit the assessment. In submitting your work for assessment you are making a statement that it is your own work, it has not been submitted for any other assessment, and it does not infringe the ethical principles set out in the Universitys Handbook for Research Ethics.