why a tagline is an important part of blue ocean strategy.


A newly launched product that creates disruptive innovation has a clear-cut and compelling tagline. For example, Apple’s tagline is “think different,” which clearly appeals to a market that sees itself as creative and innovative, while playing on a similar tagline from the competition (IBM’s “Think”).

For this discussion, complete the following:

  • Describe why a tagline is an important part of blue ocean strategy.
  • Evaluate a tagline for a product from a publicly traded company, in an industry you have not used in the course to date.

Your post to this discussion must include at least one cited scholarly reference (peer-reviewed journal or practitioner journal) in addition to the course assigned readings, and must be a minimum of 250 words in length. Remember to list your references in APA format at the end of your post.

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