with ethics (XXXX) Other r White Man’s Burden esearchers have studied organic food (XXX). More recently, the relationship between organic food and consumers’ buying behaviour which is the most beneficial to this study (XXX); and, organic chicken (XXX). Therefore, there was very little research on the concept of organic chicken and its influence on consumer buying behaviour. Methodology In terms of methodology a valuable mixed methodologies studies will be considered, thus, this research will be carried out with two different methods quantitative and qualitative. Therefore, McKim (2017) cited the importance of understanding the perceived value of combining two distinct methodologies, especially given the added resources, time, and expertise required to conduct a mixed methods study. Qualitative is a method used to discuss an issue in-depth with respondents and are useful for gaining insight i White Man’s Burden nto perceptions, attitudes and opinions. However, quantitative evaluates an extensive quantity of statistical data on a particular subject. Both quantitative and qualitative research methods in the same research endeavor, has motivated many scholars to explore different approach in relation to research design strategies and alternative theories to ground this new methodological movement assistant to help with data collection and data analysis (Ridenour and Newman, 2008). According to (Tashakkori & Teddlie, 2003), there is a third methodological movement, which is mixed methods research. Thus, ‘Mixed methods research should be used when the research question suggests that combining quantitative and qualitative approaches is likely to provi White Man’s Burden de superior research findings and outcomes’ (Powell et al., 2008). This research will be led with mixed method research, which works with two different methods qualitative and quantitative. Thus, this design will drive this study to bring validate the data. Ethics This study will ensure that the ethics sed is justified by weighing up the potential benefits and risks care and participation of research participation in order to lead the study effectively into consideration. Thus, the dissertation will follow the lead of research ethics procedure that is provide White Man’s Burdend by It Sligo. The interview will be consisted by confidentiality, care and protection of the participants, which only with full consent from the interviewed prior to the study. According to McKenna and Gray (2018) ‘Research ethics serves to protect the rights of participants and  White Man’s Burden ensure they are>