Required Resources:

same as week 5, Plus

 Market segmentation:

https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s08-market-segmenting-targeting-an.html
http://sk.sagepub.com.ezproxy.umuc.edu/reference/healthcaremanagement/n488.xml

Market sizing:    (note the assumptions being made. Assumptions are always used in estimations and must be clearly stated.  The more valid the basis for your assumptions, the more realistic will be your market estimations).

Overview (multimedia):https://www.youtube.com/watch?v=v5eKAmZuQzs

One approach to market sizing: http://www.marketingprofs.com/tutorials/marketsize1.asp

A (non-business)  example of market sizing (process is independent of discipline): http://www.valueaddedag.org/nichemarkets/02evaluatingmarketsize.pdf

Data sources for market sizing: http://quickbooks.intuit.com/r/marketing/evaluate-market-size/#sm.01b3rb5a18fsdwm10em26vg2mpixr

MBA Reference Guide

Product Diffusion Curve and market segmentation

Recommended:

Global Competitive Marketing Strategy:http://sk.sagepub.com.ezproxy.umuc.edu/reference/hdbk_intlmarket/n13.xml

 Davenport, T.H. & Harris, J.G. (2009, Winter). What People Want and How to Predict It. MIT Sloan Management Review, 50(2). (RR)

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