A research paper which focuses on the impact of using a Robo advisors on traditional investment managers.. The Robo advisors are newly evolved technology that has given a collaboration between both finance and technology, this has created the concept Fin Tech across globe. The introduction of Robo advisors into the financial market has majorly affected the old and traditional investment advisors. According to the review of literature, it is been proven that Robo advisors charges a low fee than the traditional investment advisor. The data is collected from a primary source, which is mainly from Aditya Birla capital in Madurai. We have also found that the middle income investor invest into the instruments for the purpose of savings. The study has been limited to the middle income investor in Tamilnadu, India. As India is a growing economy where most of the country’s development is being contributed by the middle class households. Their average salary is one lakh rupees per month. The factors that affect the middle income investor’s investment pattern are their monthly household expenses, unexpected expenses that raises, other psychological factors. The other important reasons for the middle income investors to invest is tax benefit and some of them invest in order to create a regular secondary source of income, such middle income investors are most likely to invest in the fixed income instruments. In this type of situation, the Robo advisors are more helpful to create an investment pattern for the middle income households according to their objectives and expectation out of the investment in low fee charges. THE INTRODUCTION: A Portfolio is group of financial assets such as stocks ,bonds, Commodity,Currencies and cash equivalents, it also includes the fund counter parts including mutual ,exchange traded and close>