Another area where tesla strives for positive user experience is on a slightly more physical level. The tesla car chain is a high costing car to buy. Therefore to make the car desirable tesla sponsors top celebrities to endorse the car leaving it with an image of desire. Also introducing features that allow the car to match all the physical features in any other competitor allows comfort and style to become the marketing forefront. Nowadays a persona image has become a lot due to advertising etc. for a product like Tesla to become successful it must fulfil, either a positive physical or psychological experience. The tesla image has taken off and this is due to the positive image assoc The potential ethical dilemma facing a real-world organization iated with the car. (Press, 2013) Case Study 2: PlayStation Product satisfaction is the centre point of the consumer market in recent times. For a product to establish itself as being successful there are many areas it must thrive in before being regarded as a success. Products must attain the highest of reputations for ergonomic features, style, colour and attractiveness. However for a product to be truly recognised as a good user experience it must pass numerous evaluations tests and analysis. This in turn will generate popularity as the product will grow in reputation by having a positive user experience. Dysfunctionalities, faulty operations and difficult interface cause user frustration. User centred design is the factor that will finally remove all of these negative aspects from the design process. PlayStation are at the forefront of the advances in user experience design. PlayStation have develop The potential ethical dilemma facing a real-world organization ed their products as technology advances over the past few years. And one of the main areas of improvements has been their design chances to their remote control. Currently PlayStation are the largest selling games company in the World and its evolvement has been second to none. The simplicity of the design with a three button interface and a wireless controller attached via Bluetooth I believe that PlayStation are continuously striving for improv The potential ethical dilemma facing a real-world organization ements and advances. Ergonomic testing was a massive sector involved in the new controller design. The latest controller was modified as technology advanced to generate the idea of a physical connection betwe>