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Revenue streams for sport organizations can come from a variety of sources. For the purpose of this exercise, please select a professional sports team of your choice, or a major university athletic department, and discuss the different ways the organization generates revenue and obtains funding.
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Choose three composers from the Romantic Era. Pretend they all had an opportunity to meet, perhaps at a party. What do you think they might say to one another about music and culture? Construct the conversation as you imagine it, although be sure the conversation reflects specific information from the lives and music of your chosen composers.

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Q1: Revenue Streams for a Sports Organization

For this exercise, I’ll choose the New York Yankees, a professional baseball team.

The New York Yankees generate revenue through a diverse range of sources:

  • Ticket Sales:
    • This is a primary revenue stream. Premium seating, luxury suites, and season ticket packages contribute significantly to overall ticket revenue.
    • Dynamic pricing, where ticket prices fluctuate based on demand, is also used.
  • Media Rights:
    • Broadcasting rights for television and radio broadcasts are a massive source of income. The Yankees Entertainment and Sports Network (YES Network) is a regional sports network that generates substantial revenue.
    • National television contracts with networks like ESPN and Fox also contribute.

 

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  • Merchandising:
    • Sales of team apparel, memorabilia, and other merchandise at the stadium and through online platforms generate substantial revenue.
    • Licensing agreements with manufacturers also contribute.
  • Sponsorships and Advertising:
    • Corporate sponsorships and advertising at Yankee Stadium are major revenue sources.
    • Companies pay for signage, promotional events, and other forms of advertising.
  • Concessions:
    • Sales of food and beverages at the stadium contribute to revenue.
    • Partnerships with food and beverage companies generate income.
  • Stadium Events (Non-Baseball):
    • Yankee Stadium hosts concerts, other sporting events, and private events, which generate additional revenue.
  • Parking:
    • Parking fees around the stadium add to overall revenue.

Q2: Romantic Era Composers’ Conversation

Let’s imagine a party where three Romantic Era composers meet: Frédéric Chopin, Franz Liszt, and Pyotr Ilyich Tchaikovsky.

Setting: A lavish salon in Paris, 1840s.

Characters:

  • Chopin: Elegant, reserved, and somewhat frail.
  • Liszt: Charismatic, flamboyant, and a virtuoso showman.
  • Tchaikovsky: Passionate, introspective, and prone to melancholy.

Conversation:

Liszt: (With a flourish, raising his glass) Gentlemen, what a pleasure! Music fills the air, and so should our spirits! Chopin, your nocturnes, they possess such delicate beauty, a true poetry of the piano.

Chopin: (With a polite nod) Liszt, your virtuosity is unparalleled. Your transcriptions, your performances, they are breathtaking. But tell me, do you not find the constant pursuit of spectacle somewhat… draining?

Liszt: Draining? My dear Chopin, it is exhilarating! To command the audience, to transport them to realms of emotion! That is the power of music! Tchaikovsky, you understand this, surely? Your symphonies, they are grand, filled with such drama!

Tchaikovsky: (Sighing) Drama, yes. But also… a deep sense of longing. My music often reflects the inner turmoil, the struggles of the soul.

Chopin: (Nodding sympathetically) I understand. Music is a reflection of our deepest emotions, our joys, and our sorrows.

Liszt: (Interrupting) But we must not dwell on sorrow! Music should uplift, inspire! Look at my Hungarian Rhapsodies, filled with fiery passion and national pride!

Tchaikovsky: National pride is important. My Russian roots are deeply embedded in my work. But I also believe music should transcend national boundaries, speak to the universal human experience.

Chopin: Indeed. My mazurkas and polonaises are inspired by my Polish heritage, but I strive to create music that resonates with all.

Liszt: (Smiling) Gentlemen, we may have different approaches, but we all share a passion for music. A passion that will continue to inspire generations to come!

Tchaikovsky: (With a faint smile) Perhaps.

Chopin: (Raising his glass) To music, and to the enduring power of emotion.

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