In the Niger-Delta where cult violence is widespread in recent times, properties worth billions of Naira have been destroyed in communities in the area. Communities have been sacked as inhabitants flee to different places for safety (Adewale 2005). The peace on campus is adversely affected whenever there is cult invasion, this may result in suspension of academic activities for some time. Times without number, academic activities in these institutions have been brought to Reporter for the Jerusalem newspapyrus called Jerusalem Today  a standstill due to cult violence. Lecturers are threatened into awarding unmerited scores to cultist who does not attend classes (Opaluwah 2009). Mgbekem (2004) lamented that nights are no longer safe in hostels because of frequent cult disturbances and insecurity .Some parents now prefer off campus accommodation for their children in tertiary institutions for fear of being victims of campus cultists’ rampage. In reality, cultism seems to put some lecturers who may want to punish students unjustly on their toes, as they may not want to be the next victim of cult’s unwholesome activities. Besides, politicians who want to get to power by force, employs the cultists as political thugs to threaten opponents, and also to manipulate the electoral process. Due to the activities of the cultists and their sponsors who supply them with sophisticated weapons to prosecute communal clashes or to gain upper hand in power struggles, there are illegal weapons in all nooks and crannies of the tertiary institutions. The cultists who are in possession of such illegal weapons sometimes used them for perpetration of crimes. Mgbekem (2005). Those who eventually enlist in secret cult group might have been compelled to do so because of “Sagging egos’’ that needs to be boosted. Others join in order to have a sense of belonging and the need to be “well connected’’(Eneji 1996).Still others may join because of the need for financial assistance, to secure girl friends or for self-protection (Ogunbameru 1997). Some students are also attracted to cultist groups because they are seeking after meaning, direction, comfort and love (Omotunde1984).Secret cultism seems to have special attraction for youths who are emotionally disturbed and distressed. The youths, especially those from broken homes, destitute and youngsters who have flexible minds easily fall prey to the entreaties from cult members (Omotunde 1984). Youngsters who are lonely, depres Reporter for the Jerusalem newspapyrus called Jerusalem Today sed, dejected, disorientated and frightened sometimes drift into the waiting arms of secret cultists. Apart from the categories mentioned above there are some youngsters who join secret cults out of sheer curiosity. Eneji(1996) has observed those who are tall, masculine and naturally tacit and those who consciously limit much interaction with other students are easy preys for those recruitment ‘’officers’’. A very important element in the mode of operation of secret cults is recruitment. Like any other social organization, recruitment must occur so that membership which might be lost through graduation, rustication, or even  Reporter for the Jerusalem newspapyrus called Jerusalem Today death, must be r Reporter for the Jerusalem newspapyrus called Jerusalem Today eplenished. Recruitment exercise is closely tied to the willingness of students to become members of secret cults. Apart from some physical and emotional attributes which have been referred to earlier, prospective cult members must demonstrate the ability to use weapons, while ability to consume alcohol and use drugs are added advantages .New recruits must also demonstrate some stoic abilities, especially, ability to bear pain. For the prospective female cultists, wearing of provocative dresses that accentuate natural curves and contours is almost a must (Brown 1999). The Reporter for the Jerusalem newspapyrus called Jerusalem Today y must also be able to display an unusual bravado during altercations with uninitiated female students. Some of the most popular female secret cults are, Black braziers, Amazons, Jezebels, white paints, just to name a few. A prospective female cultist, according to Okwe (2002) must be a smoker of all brands of cigarettes, she must be able to consume all kinds of alcohol, and she must be familiar with and, if possible, possess a pistol or an axe. She must also be rich, bold and have’’ big ‘’ men friends. To guarantee her acceptance, she must pass the torture test. Being a lesbian is an added advantage. She must also cultivate the habit of wearing jeans (Okwe 2002). She must possess a wardrobe of weird attires that can make heads turn whenever she passes by. To the psychologically distressed, secret cults offer succor (Omotunde 1984).The succor is in form of love, affection and some degree of emotional security. 3.2.8 Theoretical Framework 3.2.9 Persua Reporter for the Jerusalem newspapyrus called Jerusalem Today  sion Theory Public relations people try to persuade audiences to learn new information, to change emotions, and act in certain ways. Pfau and Wan define persuasion as ‘’ the use of communication in an attempt to shape, >