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Search for one international company (please write about Johnson & Johnson) and evaluate (I) how the global marketing environment affect this company
(i.e. economic, trade, social & cultural, political environment) and (II) decisions related to the global marketing mix (i.e. brand and product decisions, pricing,
channels, marketing communications). Please refer to the theories and models (from the ones mentioned above) when evaluating these aspects and be as
specific as possible and give detailed examples. Please structure the answer to this question in a clear and logical way (around 1000 words)
Critical reflection can be demonstrated as follows:
•Develop and defend a position on an issue.
•Ask appropriate clarifying questions.
•Define terms in a way appropriate for the context.
•Draw conclusions when warranted, but with caution.
•Identify conclusions, reasons, and assumptions.
•Judge the quality of an argument, including the acceptability of its reasons, assumptions, and evidence.
Please search for additional sources, such as newspaper articles, e.g. the Forbes Magazine, New York Times, The Wall street Journal, Financial Times, The Economist etc.

Sample Solution

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