Ethics In Buying
Sparrow Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, the company has developed a positive relationship with many of the patients who use its medications through a quarterly newsletter that offers the latest information on new medical research findings and general health and fitness articles. The company just has been acquired by a group of investors who also own Soothing Waters Hot Tubs and Spas. The marketing director for Soothing Waters would like to use Sparrow’s mailing list for a direct-mail promotion.Ethics Questions:(To locate the Statement of Ethics students would go to http://www.marketingpower.com and in the top right corner they would select, “About AMA,” and underneath “About AMA,” there are several Gray tabs to choose from, select “Statement of Ethics,” and begin to review the Statement of Ethics.)The requirements below must be met for your paper to be accepted and graded: Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.A detailed explanation of how to cite a source using APA can be found here (link).Download an example herePurchase the answer to view itPurchase the answer to view it
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Ethics In Buying