Introduction

There is quite a dizzying number of lifestyle and fitness blogs out there and it becomes very difficult to know which one should be relied on to offer reliable information. Consumers demand to access blogs which offer information that is pinnable, informative, entertaining and truly trustworthy. I have therefore gone ahead to scour the blog sphere and narrow down to the blogs which hold these hallmarks. The identified blogs use science to back up their claims, staying always inspiring and positive, and above all, they deliver content that consumers may stop reading while also sharing with people in their respective networks. This top two lifestyle and fitness blogs are the Fit Bottomed Girls Blog and BodyRock.TV Blog.

PART 1

Analysis of the blogs using AIO approach

Fit Bottomed Girls

Fit Bottomed Girls is powered by 3 women who are not afraid of telling it the way it is. In this blog, one will find workout ideas (such as shoulder workout circuit), fitness tips and reviews (Fit Bottomed Girls, 2018). On the way, one will find an inside out of how the blog’s authors maintain healthy lifestyles in their real lives. Most readers get motivated with the author’s workout playlist giveaways and suggestions.

Activities

The daily activities of these bloggers rotate around the lifestyle and fitness initiatives. They engage in daily workouts and the results obtained from the workouts contributes significantly to the content of their blogs. During the daily workouts, videos are recorded and posted on the blogs website so that its readers can access them and also practice the workouts in their respective places of convenience. The professionally produced videos are aimed towards ensuring that consumers are able to burn, build and also sculpt.

The three authors also engage in a lot of writing as a daily routine. These writings are in form of daily workout plans which consumers can print them out from the blogs website and share them with other interested people.

Finally, they also offer information and bits of advice to their followers on a real-time basis by reacting to their queries in the comments sections. The information offered is informed on life, recipes, nutrition and fitness. Samples of recipes and meal plans are also offered and this can be used by the blog’s followers to enhance their diet and feeding cultures.

All these activities are done repeatedly on a daily basis only that the content of what is covered keeps on changing because the authors access new information on a daily bases.

Interests

The interests of the 3 authors who power this blog are the determination to see women freed from lies and also destructive lifestyles which are currently plaguing them. Their objective is that all the women in the world can go beyond whatever they thought was their capability, lead healthy lifestyles and ultimately discover true bliss in their bodies.

Opinions

This blog is doing an awesome job with regards to ensuring that people lead healthy and happy lifestyles. The activities performed on a daily basis are useful to the followers of this blog and I have no question as to why this blog has been rated as among the best fitness and lifestyle blogs.

TV

This blog is full of all the things that one requires to know in order to maintain a motivating and effective workout routine. One can join its virtual boot camp or just log in to the site so as to get the daily workouts (BodyRock.TV, 2018). The moves given by this blog are often fun and unique. They demand more than endurance or strength. Users find themselves mentally challenged as they build their agility, balance and coordination.

Activities

The daily routines of the authors of this blog rotate around what the content of there is composed of. These actions include performing workouts and recording videos of these workouts while writing content on health, fitness, weight loss, food, beauty, style, life and work-out plans.

Other activities that are done on a daily basis include body rock, HIIT MAX and YOGA. Workout challenges are done on the last Saturday of every month.

Interests

The authors have the following interests;

They are concerned with appearance and health.
They want healthy lifestyles and they are ready to dedicate much of their time towards this.

The authors enjoy going online so that they can react to the comments of their followers. These comments are based on health and lifestyle queries and the authors take their time to answer them objectively. One good thing is that the content writers of this blog tend to find a fulfilment in their careers and this has been the driving force behind the quality blogs offered.

Opinions

The authors of this blog hold three key values that have been instrumental in pushing the success of this site. These are honesty, timeliness and confidentiality. Honesty enables them to offer reliable information to their followers, timeliness has enabled them to always be reacting on the queries posted in the comments section in a timely manner and confidentiality has been vital in ensuring that the health status of the blog’s followers is not disclosed to other people.

The authors have an interest in seeing their followers leading a healthy lifestyle as a result of consuming the content of their blog. They also like followers who ask objective questions and those who share their ideas freely with other members. What they dislike is when their ideas fail to apply to the conditions of their followers and also to have followers who are willing to apply the information offered by the blogs but they do not have the resources that are necessary for implementing them.

The blog is performing a commendable job and this can be attributed to the great team that it has on board. The numerous followers that it has on Facebook, Instagram and YouTube is a true testimony of the great help that this blog has continued to offer to the public. Respective government institutions should come on board and support the public in implementing the fitness and lifestyle plans that are being offered by this blog. This is because observing these lifestyles can sometimes become very expensive.

PART 2

How brands partner up with influencers

Time has really changed and companies are using different marketing approaches to enhance their brands so that they remain competitive in their respective industries. Social media marketing has proved to be an effective online marketing tool in the contemporary society and most companies have embraced it. One of the social media marketing tools is the use of blogs to promote the company’s products and brand for a while. Most people do not understand how blogs can be used to promote brands, therefore, the main objective of this paper will be to demonstrate this.

If the content is regarded as king then the word of mouth is regarded as queen. Having this in mind, it can then be said that bloggers (influencers) are the final online resources in the promotion of brands (Social Media Business Models, 2017). With a trusting and loyal following, the bloggers deliver advice and expertise which can reach a lot of audiences regardless of where they are in the world.

It is imperative to really know what you want to achieve out of a collaboration with any blogger. After you have determined this you can then come up with parameters of measuring the impact of the blogger on your brand’s success. Company’s looking for brand promotion should have a good rapport with their bloggers so that they can deliver their best.

Influencers reign over the kingdom of the internet with passion and panache about the topics which they write about. Due to this, bloggers have increasingly become influential and they connect with their followers on a more informal and personal level. This, therefore, can perform wonders in branding. According to Technorati reports, blogs have been found to be the 3rd most influential information resource when purchases are being made. With this in mind, most of the companies which offer health and lifestyle products have used this platform to promote their products. For instance, when diet plans are being made, the bloggers recommend food from certain companies and this wat the followers will go for these products when making their recommended meals. Such endorsements increase the brands’ strength in the market since the blog followers heed to what their bloggers recommend. This is a mutually beneficial arrangement between the company whose brand is to be enhanced and the blogger himself. The blogger benefits from being paid to enhance the brand reputation and on the other hand the company benefits by having its brand enhanced in the market.

Influencers like the one ones referred to in this paper have a huge internet presence. One can then imagine the magic that they can perform by mentioning a company’s brand. This, therefore, implies that pairing influential bloggers with your company and making them talk about your services or products will translate to a maximum brand exposure (Kreutzer et al, 2018). This also allows the company to enter the online community thus increasing its reach and market share. Using influencers is vital for the company’s online presence, public relations and creating a buzz whenever there are new product launches.

When identifying potential influencers, it is imperative to choose bloggers who have audiences having equal demographic characteristics as those of your company. This implies that the followers of these influencers will more likely become interested in the company’s brand and bloggers will also be more likely wish to work with the company. This will be a case of passion meeting success; therefore enhancing the brand’s success in the market.

There are approximately 181,000,000 blogs globally and choosing the most effective ones is key towards ensuring that your brand promise is achieved (Social Media Business Models, 2016). You must choose bloggers who have a great deal of influence in the society. This can be determined by ascertaining the number of followers that they have in the various social media platforms and the domain authority that they have been given. You must also consider the level of engagement that these bloggers have with their readership.

Influencers should ensure that they get personal with their readerships rather than posting spammy and generic content and expect to create an impact. They must ensure that what they are talking about is relevant to their readership. Having a brand promotion deal with 3 or 4 effective bloggers is better than going for thousands of them hoping that they will have a greater impact.

Companies should get the bloggers involved with things which offer value and are interesting to the target audience. For instance, a competition which integrates both the company’s and the blogger’s website can be created by offering the followers’ insider information or vouchers. Influencers must ensure that the brand promotion campaigns are kept interesting and fun so that maximum engagement can be achieved.

Conclusion

To sum this up, bloggers are very influential figures and they have an ever-increasing readership base. Through collaboration with these influencers and also getting them to mention your service or product, one is able to expand his brand exposure, give trustworthy and reliable insight, access high-end links to your website, get relevant and fresh content and also enhance your online presence. During the process of searching for a blogger to promote your brand, you must ensure that what you offer is mutually beneficial, personal and unique. One must also have a good rapport with the bloggers having followers with same demographic features as those of the company. This way the readership will have a great interest in the brand being advertised.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

BodyRock.TV. Retrieved from; http://www.bodyrock.tv/. On 02/03/2018.

 

Fit Bottomed Girls. Retrieved from; https://fitbottomedgirls.com/. On 02/03/2018.

Kreutzer, R. T. (2018). Social Media und Social-Media-Marketing. Social-Media-Marketing kompakt, 1-19. doi:10.1007/978-3-658-21147-9_1

Lisa E. Bolton, Americus Reed, Kevin G. Volpp, Katrina Armstrong. (2008). How Does Drug and Supplement Marketing Affect a Healthy Lifestyle? Journal of Consumer Research, Volume 34, Issue 5, Pages 713– 726, https://doi.org/10.1086/521906.

Social Media and Health Campaigns. (2016). Strategic Social Media, 211-229. doi:10.1002/9781119370680.ch13

Social Media Business Models. (2017). Strategic Social Media, 161-179. doi:10.1002/9781119370680.ch10

The New Yorker.https://www.newyorker.com/magazine/2018/01/15/improvingourselves- to-death. Retrieved on 02/03/2018.

Using Twitter with Other Social Media Marketing. (2011). Social Media Marketing All-in-One For Dummies®, 371-382. doi:10.1002/9781118257661.ch16

Wenbo Wang, Hean Tat Keh, Lisa E. Bolton. (2010). Lay Theories of Medicine and a Healthy Lifestyle, Journal of Consumer Research, Volume 37, Issue 1, Pages 80–97. https://doi.org/10.1086/649772.

 

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