Vodafone operates as B2C business to consumers where they are directly providing services to the actual consumers. No customers expect to be the cash cows, so it is recorded that no one is being overcharged for same services and products which is done by marketing openly and honestly by communicating to the customers. Consumers choose plans as per their feasibility and requirement. Vodafone uses a customer measurement system called “customer delight” which monitors and drives customer satisfaction in controlled markets at a local and global level which helps them identify any areas for improvement and focus (Vodafone.com 2019). Consumers purchase by looking at different criteria’s like pricing where there are simpler price plans and tariff liability and flexibility. International calling rates, data provided, validity are all different for every customer as per their requirement. Product safety as before purchasing any product is reliable like purchasing a network locked phone. They are typically classified as prepaid or contract customers where prepaid customers they pay in advance and have no bounds to any minimum contractual commitments whereas contact customers have a predetermined length of time usually on monthly basis. Increasingly, the company now offers SIM only tariffs which allow customers to benefit from the network while keeping their existing handset. MARKETING ENVIRONMENTAL TREND ANALYSIS PESTLE: POLITICAL: Political factors play an important role in understanding the long-term impact profitability in a country/market. Taxation Level of Corruption Wage Legislation ECONOMIC: Macro and Micro environments to indicate Wireless Communication industry growth consumer spending. Exchange rates: the costs that is being offered as per the country’s stabi>