1. Introduce the case with a descriiptive overview of C.W. Williams Health Center.
2. Conduct a brief Situational Analysis that incorporates:
   a) An Environmental Analysis
   b) Service Area Competitor Analysis
   c) Internal Environmental Analysis and Competitive Advantage
   Note: Do not reiterating the complete SWOT analysis (Exhibit 16/18) on page 761 in the
   case. Rather, choose the items that have the highest impact on the health center’s
   situation to the objectives of this case.
3. Conduct a Strategy Formation Plan that incorporates:
   a) Identify the vision, mission, values, and strategic goals of C.W. Williams Health
   Center.
   b) Summarize your findings as if you constructed a Strategic Thinking Map
   c) Determine various Market Entry Strategies and list the advantages and disadvantage
   d) Evaluate the chosen strategy
4. Construct a Value Chain Mapping that depicts C.W. Williams Health Center’s strategy to expand their clinics and possible join with other healthcare
   providers.
5. Perform a financial analysis of C.W. Williams Health Center utilizing the data from the following financial statements:

• C.W. Williams Health Center Balance Sheets, Exhibit 16/11 page 754
• Statement of Support, Revenues, Expenses, and changes in Fund Balances, Exhibit 16/12 page 755
• Statement of Functional Expenditures, Exhibit 16/13 page 756
• Statement of Cash Flows, Exhibit 16/14 page 757
  From this above listed statements calculate the following financial indices listed below.
  a. Current Ratio (a.k.a. Working Capital Ratio)
  b. Acid Test Ratio
  c. Days in Accounts Receivable (Number of Days)
  d. Accounts Receivable Ratio (A/R Ratio)
  e. Days Cash-on-Hand Ratio
  f. Long-Term Debt-to-Equity Ratio
  g. Operating Margin Ratio
  h. Working Capital (An amount in currency, not a ratio)

1. Formulate an Action Plan to describe the implementation strategy that you have chosen for C.W. Williams Health Center.
   Once you have finished your analysis, answer the following question and include your answers at the end of your case study:
   A. What strategy best complies with the mission and values of the C.W. Williams Health Center?
   B. How would managed care penetration affect community health centers? How might it affect C. W. Williams?
   C. What role could C. W. Williams play in a health care network?
   D. What trends do you see from your analysis of the financial statements and information found on pages 753 to 758? Is C.W. Williams Health Center self
   sufficient financially or do they need financial support from other sources?
   E. Does C.W. Williams Health Center have sufficient infrastructure and financial resources/leverage necessary to add additional programs or develop a
   network of
   satellite clinics?
   F. Should C. W. Williams buy the site offered at a cost of $479,000?

Sample Solution

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