We can work on Business and Company Brand Analysis

A. Company Background
What does your business do?
Who were the founders of the business?
What were the important milestones in the development of the business?

B. Resources, Facilities, and Equipment
With what do you produce your products or services?
What are the land, equipment, human and financial resources?
Who provides them?
How are resource providers rewarded?

C. Marketing Methods
What is your annual sales volume in dollars and units?
Explain how you work with others to improve returns. This may include a strategic alliance with suppliers or customers that you can leverage.
Do you use forward contracting, options, or futures? If so, how?
How much does it cost to produce and deliver your products and services?
How is contracting used?

D. Management and Organization
Who is currently on the management team?
How have management responsibilities been divided among the management team?
What are the lines of authority?
Who acts as the president/CEO? spokesperson? Chief Financial Officer?
Who determines employees’ salaries and conducts performance reviews?
What is the educational background of the management team members?
What is the management team’s reputation in the community?
What special skills and abilities does the management team have?
What additional skills does the management team need?
Who are the key people and personnel that make your business run?
Who do you go to for advice and support?
Do management and employees have avenues for personal development?
Sketch a diagram of lines of authority for your operation.

E. Ownership Structure
Who are the primary stakeholders in your business?
Describe the legal form of your company, such as partnership, proprietorship, or corporation.
Do you need special permits to operate or a record for inspections? If you do, please describe them.

F. Social Responsibility
What environmental practices do you follow?
What procedures do you use for handling chemicals?
What noise/dust/timing/odor policies do you have?
What will be the roles of management and employees in community organizations?
What will be your involvement at the local/state/national level in commodity organizations?
What training and new employee orientation practices will you offer to ensure the proper handling of hazardous materials and safe operation of equipment?

G. Internal Analysis
What are the strengths and weaknesses of your firm?
What are the relative strengths of each enterprise or business unit within the firm?
What are the core competencies (things you are doing better than others) of your firm?
What things can you build on? Think only about the things that you can control.
Suggested areas to consider:
• knowledge and work
• financial position
• productivity
• family
• lifestyle
• location
• resources
What enterprise or business unit should be exited?
What enterprise or business unit shows promise?

The Business Plan is divided into 4 sections: Due week 1-2; 3; 4-5; 8. Each section of the Business Plan needs to be 2-3 paragraphs some maybe more. The final submission will be adding the executive summary (explanation of the executive summary is under 1st assignment) to all 4 steps throughout the course into one document.

This section is due while in Unit 3 which is step 2 of the Business Plan. Remember every section should be 2-3 paragraphs.
Products and/or Services
Describe the products and services you plan to sell.
How is your product or service unique?
Are you producing a commodity or a differentiated product?
How does your product or service compare to other products in
Quality? Price? Location?
What experience do you have with this product/service?

Market Assessment
A. Examining the General Market
How is the market characterized?
Are there clear segments in the market? Describe them.
What important customer need(s) is the market not currently fulfilling?
What is the growth potential for each segment of the market?
What opportunities and threats does your firm face?
What does an analysis using the Five Forces model suggest about your industry? Who is your competition (in light of the Five Forces)?
What trends, relevant to your business, do you see?
What are the drivers of change?
What political and legal issues do you face, such as zoning, environmental laws, inspections, etc?

B. Customer Analysis
Who will be your customers?
What do you sell to each of the customers?
How does your product/service solve a key customer problem?
How difficult is it to retain a customer?
How much does it cost to support a customer?

C. Industry Analysis
A comparison of companies is similar.

D. Strategic Alternatives
What can the company do that they aren’t doing now?

Strategic Implementation

A. Production
How will you produce your product?
What value will you create and capture with your product?
What is your competitive advantage?
What technology will you use, i.e. reduced tillage, GPS systems, etc.?
What processes will you use to produce products?
What growth options will you use to develop the business unit?
• Enterprise Expansion
• Replicate
• Integrate
• Network
What is the anticipated timeline?

B. Resource Needs
In order to effectively organize your business, you need to ensure the resources are available. Assess those needs here.

  1. Human
    What skills are needed?
    How will human resources be acquired?
  2. Financial
    What level of financial resources will be needed?
  3. Physical
    What type, quantity and quality of physical resources will be required?

C. Sourcing/Procurement Strategy
On what do you base a decision to buy products or services? Price? Quality? Convenience? Extra service? A combination?
By what venue will you find suppliers — local dealer, Internet, direct from the manufacturer, etc.?

D. Marketing Strategy
What is your sales plan?
What advertising and promotion will be used to increase sales/awareness?
Where will you sell products/services?
Will you use the open market or contracts?
Do you have a preferred market outlet?
Are you a qualified supplier for a specific processor or buyer?
How will you price the product?

  1. Hedging, forward pricing, options
    How will you use these to mitigate your risk?
  2. Contracting
    Will you use production or marketing contracting to reduce risk?
  3. Insurance
    How will you use crop, liability and other insurance?

E. Performance Standards
What performance standards will be used to monitor this enterprise or business unit?
What are the acceptable performance standards?
What yield or output levels could you attain?
What efficiency levels will you reach?
What procedures will be used to monitor performance?
Who is responsible for monitoring performance?
What industry benchmarks will be used to assess performance?

Sample Solution

The United States is home to the absolute generally infamous and productive chronic executioners ever. Names, for example, Ted Bundy, Gary Ridgeway, and the Zodiac Killer have become commonly recognized names because of the awful idea of their violations. One of the most productive chronic executioners in American history is John Wayne Gacy. Nicknamed the Killer Clown as a result of his calling, Gacy assaulted and killed at any rate 33 adolescent young men and youngsters somewhere in the range of 1972 and 1978, which is one of the most elevated realized casualty checks. Gacy’s story has become so notable that his violations have been included in mainstream society and TV shows, for example, American Horror Story: Hotel and Criminal Minds. Scientific science has, and keeps on playing, a significant function in the understanding of the case and distinguishing proof of the people in question. John Wayne Gacy’s set of experiences of sexual and psychological mistreatment was instrumental in arousing specialist’s curiosity of him as a suspect. John Wayne Gacy was conceived on March 17, 1942, in Chicago, Illinois. Being the main child out of three youngsters, Gacy had a stressed relationship with his dad, who drank vigorously and was frequently oppressive towards the whole family (Sullivan and Maiken 48). In 1949, a contractual worker, who was a family companion, would stroke Gacy during rides in his truck; notwithstanding, Gacy never uncovered these experiences to his folks because of a paranoid fear of retaliation from his dad (Foreman 54). His dad’s mental maltreatment proceeded into his young grown-up years, and Gacy moved to Las Vegas where he worked quickly in the rescue vehicle administration prior to turning into a morgue chaperon (Sullivan and Maiken 50). As a morgue specialist, Gacy was intensely engaged with the preserving cycle and conceded that one night, he moved into the final resting place of a perished high school kid and stroked the body (Cahill and Ewing 46). Stunned at himself, Gacy re-visitations of Chicago to live with his family and graduates from Northwestern Business College in 1963, and acknowledges an administration student position with Nunn-Bush Shoe Company. In 1964, Gacy is moved to Springfield and meets his future spouse, Marlynn Myers. In Springfield, Gacy has his subsequent gay experience when a collaborator unsteadily performed oral sex on him (London 11:7). Gacy moves to Waterloo, Iowa, and starts a family with Myers. In any case, after consistently undermining his better half with whores, Gacy submits his initially known rape in 1967 upon Donald Vorhees. In the coming months, Gacy explicitly mishandles a few different young people and is captured and accused of oral homosexuality (Sullivan and Maiken 60). On December 3, 1968, Gacy is indicted and condemned to ten years at the Anamosa State Penitentiary. Gacy turns into a model detainee at Anamosa and is conceded parole in June of 1970, an only a short time after his condemning. He had to move to Chicago and live with his mom and notice a 10:00PM time limit. Not exactly a year later, Gacy is accused again of explicitly attacking a young kid yet the adolescent didn’t show up in court, so the charges were dropped. Gacy was known by numerous individuals in his locale to be a devoted volunteer and being dynamic in network governmental issues. His part as “Pogo the Clown” the jokester started in 1975 when Gacy joined a neighborhood “Chipper Joker” comedian club that consistently performed at gathering pledges functions. On January 3, 1972, Gacy submits his first homicide of Timothy McCoy, a 16-year old kid venturing out from Michigan to Omaha. Guaranteeing that McCoy went into his room employing a kitchen blade, Gacy gets into an actual fight with McCoy prior to cutting him over and again in the chest. In the wake of understanding that McCoy had absentmindedly strolled into the live with the blade while attempting to get ready breakfast, Gacy covers the body in his slither space. Gacy conceded in the meetings following his capture that slaughtering McCoy gave him a “mind-desensitizing climax”, expressing that this homicide was the point at which he “understood demise was a definitive rush” (Cahill and Ewing 349). Very nearly 2 years after the fact, Gacy submits his second homicide of a unidentified young person. Gacy choked the kid prior to stuffing the body in his wardrobe prior to covering him (Cahill 349). In 1975, Gacy’s business was developing rapidly and his hunger for youngsters developed with it. Gacy regularly attracted youngsters under his work to his home, persuading them to place themselves in binds, and assaulting and tormenting them prior to choking them (Cahill 169-170). A large portion of Gacy’s homicides occurred somewhere in the range of 1976 and 1978, the first of this time occurring in April 1976. A large number of the young people that were killed during this time were covered in a creep space under Gacy’s home. For the rest of the homicides, Gacy confessed to throwing five bodies off the I-55 scaffold into the Des Plaines River; in any case, just four of the bodies were ever recouped (Linedecker 152). In December 1978, Gacy meets Robert Jerome Piest, a 15-year old kid working at a drug store and extends to him an employment opportunity at Gacy’s firm. Piest illuminates his mom regarding this and neglects to restore that night. The Piest family documents a missing individual’s report and the drug specialist illuminates police that Gacy would undoubtedly be the man that Jerome addressed about a work. When addressed by the police, Gacy denied any association in Piest’s vanishing. In any case, the police were not persuaded, and Gacy’s set of experiences of sexual maltreatment and battery incited the police to look through his home. Among the things found at Gacy’s home were a 1975 secondary school class ring with the initials J.A.S., numerous driver’s licenses, cuffs, apparel that was excessively little for Gacy, and a receipt for the drug store that Piest had worked at. Throughout the following scarcely any days, agents got different calls and tips about Gacy’s rapes and the strange vanishings of Gacy’s representatives. The class ring was in the end followed back to John A. Szyc, one of Gacy’s casualties in 1977. Futhermore, after looking at Gacy’s vehicle, examiners found a little bunch of filaments taking after human hair, which were shipped off the labs for additional examination. That very night, search canines were utilized to recognize any hint of Piest in Gacy’s vehicle, and one of the canines showed that Piest had, truth be told, been available in the vehicle. On December 20, 1977, under the pressure of steady police reconnaissance and examination, Gacy admits to more than 30 homicides and illuminates his attorney and companion where the bodies were covered, both in the creep space and the waterway. 26 casualties were found in the creep space and 4 in the waterway. Gacy is captured, indicted for 33 homicides, and condemned to death by deadly infusion. He endeavored a craziness request however was denied, and was executed on May 10, 1994. There were a few legal pointers that examiners used to attach Gacy to the killings. A portion of these include fiber investigation, dental and radiology records, utilizing the disintegration cycle of the human body, and facial reproduction in recognizing the people in question. Agents discovered filaments that looked like human hair in both Gacy’s vehicle and close to the creep space where the bodies were covered. Notwithstanding these hair tests, agents likewise discovered filaments that contained hints of Gacy’s blood and semen in a similar territory. Blood having a place with the casualties was found on a portion of the filaments, which would later legitimately attach Gacy to the violations. The filaments in Gacy’s vehicle were investigated by legal researchers and coordinated Piest’s hair tests. Moreover, the pursuit canines that established that Piest had been in Gacy’s vehicle showed this by a “passing response”, which told agents that Piest’s dead body had been within Gacy’s vehicle. Out of Gacy’s 33 known casualties, just 25 were ever convincingly recognized. A considerable lot of Gacy’s casualties had comparative actual depictions and were consequently difficult to distinguish by absolutely asking people in general. To recognize the people in question, agents went to Betty Pat Gatliff, a pioneer in scientific science and facial remaking. Facial reproduction is the way toward reproducing the facial highlights of a person by utilizing their remaining parts. Certain facial highlights, for example, facial structures, nasal structure, and by and large face shape can be helpful in distinguishing a casualty even long in the afterlife. By utilizing these highlights, and with the assistance of program, measurable examiners can make a picture of an individual’s face, which is instrumental in recognizing casualties after their bodies have rotted. Facial remaking should be possible in a few measurements. Two-dimensional facial recreations is utilized with skull radiographs and depend on pre-demise photos and data. Notwithstanding, this isn’t really ideal on the grounds that cranial highlights are not generally noticeable or at the correct scale (Downing). To get a reasonable and more exact portrayal of the casualty’s face, a craftsman and a legal anthropologist are normally vital (Downing). Three-dimensional facial remaking is finished by models or high goal, three-dimensional pictures. PC programs can make facial reproductions by controlling examined photos of the remaining parts and use approximations to reproduce facial highlights. These will in general create results that don’t look counterfeit (Reichs and Craig 491). Some of the time, specialists will utilize a strategy called superimposition as a method for facial remaking. Tragically, it’s anything but a generally utilized strategy, as it expects specialists to have some information about the personality of the remaining parts they are managing. By superimposing a photo of a person over the skeletal remaining parts, examiners can check whether the facial highlights line up with the anatomical highlights, permitting them to distinguish a casualty. On account of John Wayne Gacy’s casualties, specialists had the option to utilize facial remaking to recognize nine of the bodies found in the creep space. The accompanying realistic shows the facial recreations of these nine casualties: Since facial reproduction was insufficient to distinguish the entirety of the v>

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