Tweetable content summary.
Survey highlights as bulleted texts.
Narrative content as concise text paragraphs.
Links to rich content: infographic, Slideshare presentation.vImage links.
Twitter hashtag and widget with latest tweets.
Concise description of company.
Highlights of recent other news with links to that content in ING pressroom site.
Company contact info, names of press contacts with their contact info, RSS link and Twitter handle.
Example of social media press release see the link below
http://www.nevillehobson.com/2012/12/20/good-example-of-a-social-media-press-release-from-ing/
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