The aim of this assignment is to evaluate and to discuss the present and future economic health of the radio industry. Please answer the following:
In general terms, how is terrestrial radio faring today? Are local stations thriving, declining, or just maintaining some stability?
How are Spotify, Pandora and other digital music sources impacting the health of the radio business? Which new or emerging platforms such as All Def Music are the most popular?
What is the economic health of satellite radio? How many listeners does it have compared to terrestrial radio? What percentage of new automobiles are equipped with satellite radios?
What are the most popular radio formats? Talk? News? Top 40? Other? What are the demographics for the top three formats?

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