Order Description
Television, post-TV, and the restructuring of the media system
Readings
1. Tryon, Chuck, 2015, �TV Got Better: Netflix�s Original Programming Strategies and Binge Viewing�, in Media Industries Journal 2(2), pp. 104-116
2. Kosterich, Allie and Philip M. Napoli, 2016, �Reconfiguring the Audience Commodity: The Institutionalization of Social TV Analytics as Market Information Regime�, Television & New Media 17(3), pp. 254�271
Here in Australia, we have recently seen the final stages of the transition from analogue TV to digital TV. This is an extremely significant shift with implications that are not always clearly understood, in terms of effects on our media landscape, and in terms of the upheaval of long�?established business models of media operations. How are media corporations and advertisers coping with the tremendous shifts in the media landscape signposted by the demise of the traditional broadcast television system? Does media on-?demand (where the traditional one�?to�?many model of mass media is no longer necessarily the only or prevalent way we access and/or produce media) necessarily mean increased consumer choice, and a diffusion of traditional forms of media power?
Assessment Task: Discussion Paper (Essay)
Word length: approximately 2000 words
Your Discussion Paper is to be divided into four sections. The sections are as follows:
1. Literature Review: In this section, you are expected to write a brief overview of each of the readings for the week, identifying the main arguments, key points, and perspective in each article. You are NOT being asked to provide a comprehensive summary of the readings. Rather: can you show a good understanding of the main argument and key points in each reading? Can you effectively frame the readings, in terms of their perspectives and debates that are being engaged with? (must make use of the 2 readings above)
2. Critical Reflection: In this section, you are expected to discuss and reflect upon the week�s topic and material. This is the most important section in your Report, and should be the most substantial. Some of the questions you can ask are: What did you find thought provoking? Why? How has this week�s material enabled you to think about and engage with the themes of the course? What do you think? Why? So what?
3. Research Scope: In this section, provide a brief indication of any further questions or research areas that you may be interested in pursuing, as a result of this week�s topic. This section does NOT need to be lengthy.
4. Reference List: Provide a full listing of any resources that you have directly used in your work. Do NOT cite resources that are not directly used. You are expected to conform to proper referencing conventions. (Please provide 5-10 used references in the essay, and use the Harvard system only)
Assessment Criteria:
Writing and presentation: clarity and coherence of expression, grammar, punctuation, sentence construction, layout
Conceptual understanding: ability to identify, explain, discuss, and analyse key ideas, theories, arguments, issues
Capacity for critical reflection: ability to develop and articulate your own opinions and critical reflections, supported by relevant research and scholarly resources
Referencing: adherence to proper referencing conventions
