follow the writing guidelines and APA stylewrite a marketing plan for a national (USA) launch for the following product: a blood sugar/glucose monitoring watch designed for diabetes patients (the design of the watch allows for minimally-invasive means of measuring blood glucose every hour and reporting to user via a smart phone app. The plan should […]
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We can work on Management case study: Watch video and a short article then answer questions. – Assignment Help
PLEASE FINISH IT ASAP. IT COULD BE FINISHED IN 1 HOURS. Case study: 1. White Castle (article) 2. Ben & Jerry’s Ice Cream (video) 1.Read this article, finish 3 question. (questions in the picture – Article 1 and 2. article shows in file below) 2.Watch this 15 mins video, finish 3 questions. (question shows in […]
We can work on Case study # 2 (autonomy part 2) – dax’s story please watch the movie – Assignment Help
Case Study # 2 (Autonomy Part 2) – Dax’s StoryPlease watch the movie clip of Dax Cowart referenced here below. You may also view in substitute for answering the questions in the assignment: https://www.youtube.com/watch?v=M3ZnFJGmoq8 PLEASE NOTE – video may contain images that a viewer might find disturbing. Viewer discretion is advised.You are also welcomed to […]
We can work on Cultural Meaning Name: Institutional Affiliation: Date: Cultural Meaning Introduction Major organizations and companies employ diverse techniques to market their products and services to the consumers. Typically, advertising is often used as a marketing communication strategy in a bid to influence the buying behavior of the consumers simply by promoting a particular product, service or the company as a whole (Cluley, 2017). To achieve this, the different advertising platforms mainly focus on creative positioning media. As such, the strategy utilized strives to spearhead and boost increased awareness of what is being offered. More precisely, choosing the right media vehicle for the particular advertising initiative is greatly determined by the targeted audience and its scope as well (Starostin, 2014). In an attempt to reach a wider audience depending on the particular product or service being promoted, broadcast and digital media vehicles may be selected over the traditional ones like the print media vehicles. Telstra – “Together, it’s magic” advert Sign and symbols The 60 seconds commercial launched in mid-2018 features various aspects of the modern-day technology and increasing need for connectivity in nearly all areas of the contemporary world (Telstra, 2018). Basically, the advert is all about a young woman who takes a walk heading to the shops. The main theme as presented by the advert is not entirely centered on the walk by itself but rather the turns of events that follow. Evidently, the experience is quite delightful as she meets people and her interaction with nature. The lights across the city also seem to glow pleasantly and bring the entire city more energetic. On a closer look, the changes are utterly activated through the power of technology. In particular, the actress who is also a celebrity uses her iPhone and Apple Watch as a means of synchronizing dance routines and the light shows as he heads for the shops (Telstra, 2018). Meaning In actual sense, the experience is way beyond the usual way of life. To begin with, the use of the celebrity is an attempt to attract the attention of the audience and ensure that the message is effectively communicated in the most captivating manner. For instance, as she encounters people, the gadgets and more so her phone as a way of making the others work in a well-coordinated manner. In essence, the kind of coordination achieved is a show of how new technologies in the form of her iPhone and watch are able to integrate well the available mobile network, Telstra, hence the eye-catching phrase “Together, it’s magic” (Telstra, 2018). Implications Most certainly, the advert targets the digital generation that has greatly been influenced by the emerging technologies and the need to stay connected. The iPhones including the much-hyped Apple Watches have deeply penetrated into the markets with nearly everyone having or desiring to acquire some of these gadgets for their communication purposes. In the process, the country’s fastest mobile network has seized the opportunity to ensure that the audience can have confidence in possessing some of these gadgets and use them in the most convenient manner. In overall, the advert attempts to increase more awareness on the ways through which technology and connectivity through a reliable mobile network can be utilized to improve the overall welfare of the populations in the most convenient manner. References Cluley, R. (2017). Essentials of Advertising. London: KoganPage. Starostin, V. (2014). Essentials of Advertising. Retrieved from https://www.slideshare.net/VasiliyStarostin/essentials-of-advertising Telstra, (2018). Telstra – “Together, it’s magic”. Retrieved from https://www.youtube.com/watch?v=mSxISgKcQps
Cultural Meaning Name: Institutional Affiliation: Date: Cultural Meaning Introduction Major organizations and companies employ diverse techniques to market their products and services to the consumers. Typically, advertising is often used as a marketing communication strategy in a bid to influence the buying behavior of the consumers simply by promoting a particular product, service or the […]
We can work on The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire Student’s Name Institutional Affiliation The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire Part 1 Walt Disney Company has experienced various strategic issues. One of the issues is that the company has lost a significant percentage of its subscribers in the “Entertainment and Sports Programming Network (ESPN).” Currently, the company’s ESPN has few consumers compared to previous years. The primary reason why consumers have shifted from ESPN is the emergence of less expensive internet platforms (Alcacer et al., 2019). Before, customers watched sports with Disney, but currently, they can watch video sports using cheaper internet platforms. Over the years, the market position of Walt Disney had been high. The high market position was obtained through the company’s appeal to customers by charging low prices. People, especially young adults, prefer watching sports and as a result, they invest most of their time in viewing sports, which means that they cannot pay higher prices for internet platforms that provide sports videos. The causes of issues faced by the company include resources and market factors. Company resources include both physical and human resources. Human resources consist of brand names and intellectual capital, while physical resources include distribution networks and plants (Dyer et al., 2019). In this case, although Disney Company has advanced technologically, its “ESPN” brand name has caused customers leave the platform because of the increased charges. Regarding market factors, Alcacer et al. (2019) affirm that, ESPN has caused Walt Disney Company to experienced intense competition from its rivals. The company primarily deals with entertainment, which focuses on the tastes and preferences of consumers. The fierce competition has caused a reduction in the company’s revenue. Besides, the management of the company does not aim at the deliberate approaches of meeting consumer demands. Consequently, the company has been criticized whenever it releases new sports videos in the market. Walt Disney has not been able to attract new consumers and, therefore, it has been a challenge for the company to enhance an excellent market position by concentrating on the customer’s preferences and tastes. Walt Disney Company can address strategic issues by realizing the best action. For instance, analyzing the company’s value chain will help in achieving its operational goals and strategy. Although the company lost its ESPN platform, it can create synergies by customizing and combining resources with another company. For instance, if Disney acquires Pixar, the independency or resource combination will enable Disney Firm to increase its profits. Moreover, the company can change its operations to sustain quality and decrease prices. Lowering prices and sustaining the quality of services offered will help in maintaining the current consumers, and restore the customers lost by the company to its rivals. Furthermore, the company can focus on dealing with educative and motivational films, because customers do not criticize educative products and will remain attentive to educational films concerned with their social and business lives. Part 2 Should Disney Pursue the Acquisition of Pixar? Dyer et al. (2019) speculate that, companies perceive alliances and acquisitions as strategies that spur growth. However, alliances and acquisitions strategies have unique disadvantages and advantages. Companies that ignore the differences, risk in purchasing firms they should have allied, or allying enterprises they should have bought. For that reason, it is imperative for a company to acknowledge when to use the ally and acquire strategies. For instance, if a company desires to generate collaborations by integrating its efforts and another firm’s efforts, it should ally with the firm. However, if the said company seeks to combine production plants to acquire synergies, the company should purchase the firm to regulate economies of scale. .For example, Disney Company requires physical resources such as animation. Animation is essential to the corporate strategy of Disney Company, since the characters from Disney’s animated films increase company sales. In 2012, the aggregate revenue of Disney Company was composed of human and physical resources such as resorts, parks, internet, consumer products, studio entertainment, and media networks (Dyer et al., 2019). Therefore, revenue will increase highly if Disney acquires Pixar. Although Disney Company will experience a financial risk amounting to $7.4 billion, the amount is not small for the company. Also, the acquisition will result in overlapping and overstaffing of businesses and sectors. For example, the businesses and sectors of Pixar Company are similar to those of Disney, which could cause a substantial reduction in profit and a rise in workforce cost. Consequently, the acquisition will be influenced by market factors. For example, it will cause an increase in competition, because of increased advancements of the techniques used by the companies rivals (Alcacer et al., 2019). As a result, the Company can acquire synergies by retaining significant employees and motivating them to be more productive. The company should focus on solving the stability problems of the acquired company by creating adequate space for employees’ improvement. Moreover, Disney Company should adjust salaries and awards adequately, and ensure that the leading technology and creativity talents remain locked in the combined syndicate. Also, the company should focus on avoiding unmerited expenditures caused by certain behaviors and overlapping of departments. The new company will generate innovative ideas and reduce its operational cost. Acquiring the Pixar Company will increase Disney’s market power. Pixar Company has ten years of registered animation technology, which cannot be purchased by other companies. Furthermore, the total box of Pixar doubles that of Disney, indicating that acquisition will enable Disney to have a stronger market power (Alcacer et al., 2019). Furthermore, the quality standard, creativity, and 3-D technology of Pixar Company will enable Disney to increase its diversification and reduce its operational costs. The acquisition will help the two companies to establish mutual goals through excellent communication by retaining the creativity and unique features of the acquired company. References Alcacer, J., Collis, D., & Furey, M. (2019). The Walt Disney Company And Pixar Inc.: To Acquire of Not to Acquire. Harvard Business School. Dyer, J., Kale, P., & Singh, H. (2019). When to Ally and When to Acquire. Harvard Business Review.
The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire Student’s Name Institutional Affiliation The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire Part 1 Walt Disney Company has experienced various strategic issues. One of the issues is that the company has lost a significant percentage of its […]
How consumers watch groups and other advocacy groups can influence corporations
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Philip Caputo’s A Rumor of War and watch the 1987 film
Philip Caputo’s A Rumor of War and watch the 1987 film Read Philip Caputoâs A Rumor of War and watch the 1987 film Full Metal Jacket directed by Stanley Kubrick. Write a three to four page essay (typed and double-spaced) that compares and contrasts the main themes presented in both. What questions or issues do […]
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We can work on Watch the video and answer the question
” Induction statement, National Academy of Kinesiology – David AndersonDr. Anderson recently became a Fellow in the National Academy of Kinesiology. He is a Professor at SFSU. In the space of 12 years, Dr. David Anderson has been promoted through the academic ranks to become Full Professor and then also served as Chair of the […]
We can work on watch two videos and answer the following questions
College essay writing service Question description Watch the Love Canal (https://www.youtube.com/watch?v=3iSFgZ-SlaU ) and Santa Clara Water District (https://www.youtube.com/watch?v=kGTDxUsCGeQ ) videos on the class website. Love Canal happened in the late 1970’s and early 1980’s. It resulted in a major Environmental Protection Act (EPA) called CERCLA or Superfund. After watching the videos and reviewing the information […]