Watch the video Kraft: Global Pitch Win. Then, read the two HBR articles included under Resources. Analyze the approaches and strategies for doing business in emerging markets. Describe how you would create regional strategies and combine them to develop a global strategy.
Video: https://vimeo.com/9177359
Articles:
Marketing Myopia by Theodore Levitt
Regional Strategies for Global Leadership by Pankaj Ghemawat
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