“Start With Why”

Chapter 4

1. What does the author describe as a “basic human need”?
2. We are drawn to ______ and ___________ that are good at communicating what they believe.
3. The power of WHY is not opinion, it’s __________.
4. What is the limbic brain responsible for?
5. Can you accurately describe “a gut feeling”?
6. People don’t buy WHAT you do, they buy _____ you do it.
7. Absent a WHY, a decision is ________ to make.
8. If a company does not have a clear sense of WHY then it is impossible for the outside world to perceive anything more than then ________ the company does.

Chapter 5

1. When the WHY is absent, _______ is produced and _______ thrive.
2. If the leader of the organization can’t clearly articulate WHY the organization exists in terms beyond its products or services, the how does he _________ employees to know WHY to come to work?
3. What are “HOWS”?
4. Are nouns actionable?
5. For values or guiding principles to be truly effective they have to be _________.
6. A WHY is just a ________.
7. ________ are the actions that take to realize that belief.
8. … if you are not consistent in the things you say and do no one will know what you _________.
9. Relationships build _______. And with _______ comes _________.
10. Authenticity is when you say and do the things you actually __________.
11. Why is it important to have the right order of; WHY and WHAT?
12. Manipulation and inspiration both tickle the _________ brain.
13. Without WHY the buyer is easily motivated by _________ or ___________.