1. It has been said that the sharing economy is transforming many industries including the taxi industry [Uber] and the hotel industry [AirBnB]. The sharing economy includes sectors where
individuals have made substantial capital commitments and seek to obtain higher levels of utilization from their assets such as residences and vehicles, and use mobile apps to help them achieve
this end. There are a number of other start-ups that are looking to transform other industries such as the parking industry where a new app seeks to share parking spots [Rover].
2. Describe and quantify the sharing economy and then identify a new-to-the-world opportunity that you yourself conceive and that you think would succeed. Provide a detailed rationale for your
assessment including market analysis, buyer behaviour, competitive assessment (Porter analysis), business model and potential for disruption (Christensen analysis), please use the attached HBR
article to get a background on his analysis method. Among other considerations, go on to provide a brief market entry plan that focuses on the key marketplace success factors. If you find all your
ideas are already taken by others, choose an idea you think has particular merit and then approach your answer as described above.

3. use external data when writing your paper (e.g. online financial or market data) but obviously no plagiarism. You should source all content that did not originate with you.