The topic is Shake shack social media marketing plan. It’s a famous US fast food restaurant in social media marketing. Your assignment develop a social media marketing plan. Your selection criteria should include a company that is in the B2C (business-to-consumer) space that manufacturers products or provides services to sell to consumers. Please follow the 7 section to this term project
Section 1: Conduct a situation analysis and identify key opportunities
Section 2: State objectives
Section 3: Gather insight into target audience
Section 4: Select social media zones and vehicles
Section 5: Create an experience strategy encompassing selected zones
Section 6: Establish an activation plan
Section 7: Manage and measure
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