– Indicate your overall pricing strategy
– Capacity Management Strategy – Inventory allocation & Control of Duration
– Revenue Management Tools Applied
– Forecasting (Not the method because he assumes you use an RM system) – Events, Seasonality, Flight Schedules, Blackout Dates
– Pricing Structure/ Rate Structure – Rate fences applied

– Market Segmentation – detailed breakdown of market segments, transient, groups, corporate, contract. (This is where you need your word count!!)
– Optimal Distribution Mix
– Social Media Strategy – do you plan to do revenue management on social media
– Comp Set
– How you define your comp set? (Which criteria)
– How much will it impact your revenue management strategy?
IMPLEMENTATION (How will you apply this to YOUR HOTEL not in general) – Measures used?
RISK ASSOCIATED with this revenue management strategy?

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