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Discussion questions: 1. IN YOUR OWN WORDS, what is strategy? I′ve read the articles and know what they say, so don′t merely parrot their words, and be careful not to plagiarize. If you want to use language from the articles in your explanation, be sure to use quotes and page number citations and re-state the quotes to make your own point. 2. Both Porter and Collis and Rukstad talk extensively about ″trade-offs″. Think about any business you′d like (a good start to think about your semester project) and provide one (1) example of a strategic trade off and explain why making trade-offs is important for a successful strategy. Both articles have several examples, but you may NOT use one of the examples in either article — think of your own! HINT: think about the products and services you purchase every day. 3. Please explain the graph on p. 62 in the Porter article in 3 – 5 sentences. What does this graph say? What point is Porter illustrating using this graph? As always, use your own words, and if you use words from the Porter article, be sure to use quotes and page cites and then re-state the quote in your own words. 4. On p. 62 Porter states: ″Constant improvement in operational effectiveness is necessary to achieve superior profitability. However, it is not usually sufficient.″ Why isn′t operational effectiveness sufficient for profitability? Hint: this is basically an intermediate micro question about cost curves and market supply.

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