communities and masses in written, visual and interactive manner. Heywood also underlines the mass role of the media through new technologic developments and internet in particular (Heywood, 2007: 231-237). Media is the shortest and most effective way to influence society. Every community that wants to direct the dynamics of society finds the media. Political actors con Profiling stitute one of these communities. Direct or indirect power relations are observed in this area. Governments often have a tendency to relate to the media. Political actors may be found in some legal or illegal practices for the press. Those who hold the power of media can also use media organizations for these purposes in order to benefit from their unlimited opportunities. “In authoritarian governments, the nature of news and the media is carefully regulated by the government” (Orum and Dale, 2009: 273). As in the China example, governments can control the mass media in order Profiling  to sustain their political stability (Orum and Dale: 2009). Media, in every stage of social and political continuation, seek a channel to achieve the ideas and opinions of individuals. The communication between the individuals creates the cement and structure of what we have called “politics”. In this respect, the mass media not only create the channel for this communication, but also participate and affect the political process (Heywood, 2007: 231-232). “Watchdog” role of mass media as, in a sense, is a subset of the political debate argument. The role of the media, from this perspective, is to ensure that public accountability takes place, by scrutinizing the activities of government and exposing abuses of power. The mass media promotes democracy by widening the distribution of power and influence in society” (Heywood, 2007: 236). The importance of the media for society is a long-accepted reality. With the invention of the printing press in the 15th century, the role of printed materials in the dissemination of new scientific, political and religious ideas has for the first time led to an understanding of the importance of communication policies (Arslan, 2007; Bekci, 2013: 4). Especially in the 19th and 20th centuries, newspapers have become very important tools for trade and industry as well as for political parties and governments. (Cuilenburg, 2010: Profiling  101; Bekci, 2013: 4). “At the beginning of 20th century, the influence of the media on foreign policy continued to increase with the invention of the radio” (Bekci, 2013: 4).>