Describe the marketing/distribution channel change made by Jones Soda in the video.
Why did Jones Soda make the marketing/distribution channel change in Question #1 above?
Why do you think that the shift from direct marketing channels to indirect marketing channels was associated with their ultimate failure?
Video Located:
http://media.pearsoncmg.com/ph/bp/bp_mylabs/akamai/template/video640x480.php?title=Jones%20Soda:%20Marketing%20and%20Consumer%20Behavior&clip=pandc/bp/2010/management/jones_cb_2010.mov&caption=bp/bp_mylabs/akamai/2010/management/xml/jones_cb_2010.adb.xml
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