Topic: Positioning

Order Description
The positioning literature is central to much of the marketing literature. Positioning has 3 generally accepted strategies. The most common is the single focused strategy. Use the literature to define positioning and discuss the three generally accepted strategies. Alexander Chernev (2007) has published on 2 of the strategies and Phan and Muthukrishnan (2002) published on the other. Perceived value has shown to be dependent on positioning. Define perceived value and discuss how positioning relates to value. Discuss how value can be created and which type of positions are most effective.

Use Chernev (2007) and Muthukrishnan (2002) as references and include other peer-Reviewed References that you find relevant.