Please seek out (search) an article on “New Product/Service/Process Ideation”, read and summarize at least FIVE (5) Lessons Learned from the article.
Here is an example of an article that discusses VOC (Voice of Customer) techniques. Hint: This article may have enough lessons to be learned
New Product Ideation by Robert Cooper and Scott Edgett http://www.stage-gate.net/downloads/wp/wp_29.pdf
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