Describe the Marketing Mix for the Netflix Product.
Include Product Description (it is the Customer’s Solution), the Promotion (Communication; remember, it is much more than just advertising), the Place or Distribution – how does the firm reach the customer? Convenience? and then the Price or Cost to the Consumer or Business. Then explain how the marketing mix described above is different (better/worse) than that of the company’s key competitors? In other words, is there a clear cut differential advantage or distinction that gives it an edge? If so, what is it? Lastly, write some brief suggestions for the company to improve.
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