Menu Analysis Academic Essay

1. Choose a food and beverage organisation in your local area. It might be a café, a restaurant, the dining room of a local club or hotel, but it must have a menu and it must be an independent organisation. Franchised organisations like McDonald’s, Gloria Jean, Subway etc. are not permitted for this assessment task.
2. Visit the organisation at least once as a customer, order something from the menu and eat/drink while you are there. Provide a brief background of the independent food and beverage organisation, which you have selected for analysis. For example, name and type of establishment, location, opening hours etc.
3. Closely examine the menu document and provide a description of each of the three (3) areas of information listed above i.e. type of cuisine, type of foodservice and the market targeted.
4. With reference to these three (3) areas of information in the menu document, critically evaluate whether the organisation’s actual business practice truly matches what is purported in the document. Identify areas where the menu document does/does not reflect actual practice. To support your evaluation you must include a minimum of three references from the academic literature. Reference sources may be drawn from the textbook, book of readings, recommended references for the unit or journal articles from any of the journals listed.
5. Discuss why it is important for the organisation to be true in practice to what its menu document purports. Use the literature to support your discussion.
6. Make recommendations with justifications for changes to the document or its business practice, where necessary

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