Current Provide more of a broad overview in this section as you will talk about the specifics as you develop your own strategies from Section 7 onwards.
•Who are the market segments that have been given some relevance by your event, and what segmentation strategies have been applied (e.g., geographic, demographic, psychographic or other).  Illustrate with examples to show what you mean.
•Has the event developed a clear position in the mindset of the market? If so, what is that position and how does it fit alongside similar and competing events?

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