Topic: Marketing Research Report -Boeing DreamLiner
Order Description
You are required to prepare a marketing research report in response to the case study.
You will be provided with the survey questionnaire and the raw survey data -(Need the writer’s email so i can send through an SPSS data and PDF for case study) to
enable you to
analyse the data and prepare a research report that addresses the research objectives outlined.
The marketing research report must cover the quantitative phase of the research project.
Assessment details
Your marketing research report is to be written in a professional business report format. The
research report should include:
• Title page and table of contents.
• Executive summary (250 words).
• Main body structure:
o Background (200 words).
o Statement of the problem (250 words) which must include:
i. Management decision problem.
ii. Marketing research problem (the broad statement and the specific
components).
iii. Research questions.
iv. Hypotheses.
o Research methodology (450 words).
o Data analysis methodology (450 words).
o Results and interpretation (500 words).
o Managerial recommendations (400 words).
• References.
• Appendices (e.g. additional statistical tables).
Assessment criteria
1. Executive summary.
2. Background.
3. Research problem, questions, objectives and hypotheses.
4. Research methodology.
5. Data analysis methodology.
6. Results and interpretation.
7. Managerial recommendation.
8. Report format