Create the Business Description portion of the Marketing Communications Plan using the business and information presented in the case study.

• In 400-600 words, provide a description of the business and the challenges it is facing.

• In 400-600 words, explain the areas of the Marketing Communications plan that will need to be evaluated and/or changed from the current situation of the business.

• Complete the title page and start building the reference page by including any sources used in the assignment.

• Adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.