Launching a new category of product for Aussiebum



•You are the Product Manager responsible for launching a new category of product for Aussiebum and need to develop a Launch Plan.
•Define the Aussiebum target market.
•Define Aussiebum brand personality.
•Define Aussiebum brand positioning.
New Product Category
•Decide on a new product category for the brand
The Launch Plan:
•What is the overall Campaign Message?
•What media would you suggest they use?
•What marketing activities would you suggest?
•What is the timing for each of the marketing activities? Develop a marketing calendar. (marketing activity by month)


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