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Is Big Spaceship ready to go big? Why or why not? What would you recommend to Michael Lebowitz, Founder and CEO of Big Ship?

Big Spaceship, a digital marketing agency, was a very big deal within its fast-expanding, fast- evolving field. Renowned for the cutting-edge websites that it created to market major Hollywood movies, and for the interactive marketing properties that it developed for brands such as Coca-Cola, Nike, and Royal Caribbean International, Big Spaceship had garnered numerous awards for its work and had generated an ever-louder volume of buzz in the advertising industry. Still, despite its “big” reputation, the firm remained relatively small in size: as of August 2008, it had roughly 50 employees and its annual revenues came to less than $10 million. At the same time, its potential to grow significantly was hardly in doubt. According to Michael Lebowitz, founder and CEO, Big Spaceship turned away as much as 80% of the project opportunities that came its way