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Subject：Financial Statement Analysis
Situation
You are a financial analyst who advises clients on companies which they may wish to invest in. One client has asked you to write an appraisal of the Laura Ashley group, a wellknown business in the UK involved principally in the quality women’s clothing and home furnishings retail sector. The client has requested information both on the financial performance and position of the group, as well as a commentary on any significant issues facing the business.

As part of your appraisal you should incorporate a ratio analysis which considers Laura Ashley’s group profitability, liquidity, gearing and efficiency (for example, inventory days, trade receivables days and trade payables days), as well as calculating the group’s operating cycle. You should include a comparative analysis of the results for the year ended 31 January 2015 with the previous year ended 25 January 2014. You should restrict your appraisal to the Laura Ashley group, and not analyse or comment on the parent company (referred to as ‘the company’ in the financial statements).

Data must be drawn from the Laura Ashley plc 2015 annual report ONLY and NOT
incorporate data from other sources, including the financial press.

i sent this file to you,must read it
Question and Requirement:

You are to write a formal report as detailed above and using the headings set out below:
1. Brief introduction to the Laura Ashley group (10 marks)

2. Markets and products (10 marks)

3. Growth in the last five years (10 marks)

4. Analysis of 2015 results (20 marks)

5. Financing (10 marks)

6. Financial analysis (20 marks)

your analysis must be written in full sentences as appropriate for a formal report. The use of bullet points will result in marks being deducted. As this is a formal
report, there should be no reference to the first person (‘I). Your report should be
submitted in ARIAL 12 font, double-spaced.
In section 3, headed ‘Growth in the last five years’, you should refer to the information from the Laura Ashley 2015 report and accounts on page 65.

In section 4, headed ‘Analysis of 2015 results’, you should include an analysis of Laura Ashley’s group profitability, liquidity and efficiency, including the operating cycle, drawing comparisons between the 2015 and the 2014 results.

In section 5, headed ‘Financing’, your analysis should review the financial structure of the Laura Ashley group, including gearing.

In section 6, headed ‘Financial analysis’, you should set out all relevant data analyses and calculations upon which your report is based, including ratios on profitability, liquidity, efficiency and gearing, and the calculation of the operating cycle. Please include a note as to how you arrived at your results, including writing out in words any formulae and inserting the appropriate numbers.

The mark allocation indicates the time and effort you should put into each section. In
addition to the 80 content marks, 20 marks will be available for presentation and research.

a. Presentation of the report to include layout, presentation, spelling and
grammar. To score well you will need to ensure you produce a professional looking report. You should also ensure you spell and grammar-check your document prior to submission. (10 marks)

b. Effective use of a range of financial analyses to support findings in the report.
(10 marks) Presentation and research 20 marks
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