For each question 250 words. Discusion one As a consumer, do you think “branded” products are better than private (store) brands? Explain why think so and provide examples. From the marketer’s perspective, provide reasons for investing in building a brand. choose two products; each one should currently be in a different stage of the product life cycle. (Explain why you think each product is in the particular stage). For one of these, find out how they are currently marketed (i.e. with respect to product features, pricing, distribution, and promotion). Has there been a change in the way they are marketed now compared to when they were in the previous stages of their respective lifecycles? If in the introductory stage, how would you suggest they change their strategy in future stages? discussion two E.g.: Greek yogurt is in the growth stage of the product life cycle. During the introductory phase, there was initially only one big player (Fage) who interestingly enough did not market the new product category very well. In the introductory phase of a brand new product category, the first mover typically tries to build awareness, but in this case it took the second entrant to do this; it was only after Chobani entered the market that the category became better known. In the current phase (growth), the number of brands in this category has increased significantly. Most of them are promoted via mass media campaigns; however some brands now focus on specific product features (e.g. Yoplait Greek on calories, Oikos on being organic), in an effort to differentiate themselves rather than on building awareness. As is typical for the growth phase, the bigger players have started offering product variants (e.g. Chobani champions for kids). Most brands are now available in grocery stores; initially they were available only at a few grocery stores like Whole Foods and Trader Joe’s … For this paragraph reply in your opinion at least in 125 to 150 words. in my opinion, private stores brands are as good as branded products. I think store products are good because I have used them in the past and they worked very well. For example, when I used CVS’s Sunscreen Lotion it worked nicely. I didn’t get sun burned. Plus, I had tried CVS’s moisturizing lotions which are good and they work constantly. In the past I had bought CVS’s notebooks which are almost the same as branded notebooks. I haven’t notice any difference besides the price. Most of the time branded products are much more expensive than store products. By buying store products I can save more money. It is a great idea to build a brand name because it helps the company to create a relationship with costumers. For instance, Apple Inc. is viewed by their customers as an outstanding, good quality and great customer service company. The buyers like to buy their computers, cellphones, tablets etc. because the company created a very respectful brand name. Once the company develops a terrific brand name then it easier for the company to have loyal customers. The brand name helps the company to be recognized by their customers. With the brand name the company can be known globally.
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