You are the top management team of a company in a small European country that has
developed an electric (battery‐operated) car similar to
• the Nissan Leaf ( https://www.nissanusa.com/electric-cars/leaf/ ),
• the Chevy Volt ( http://www.chevrolet.com/volt-electric-car.html ), and
• the BMW i3 ( https://www.bmwusa.com/vehicles/bmwi/i3.html ).
To supplement your domestic sales, you want to introduce your product in larger
market, in China.
So you created a Brand called MSMA. Answer the following question..
What international and business‐level strategy would you follow in China? Why?
• International (justify choice)
– Multi-domestic (multinational) strategy
– Global strategy
• Business Strategy (justify choice)
– Cost Leadership