Read the article: Growth outside the Core by Chris Zook and James Allen,
Watch the video: Disney Imagineering: http://bevideos.mhhe.com/business/video_library/0073337285/Disc_01/swf/Clip_05.html
Select a potential market and find a product/company whose introduction into a foreign culture may cause dysfunctional consequences:
Prepare a cultural analysis for the selected market.
Describe how the consequences might be eliminated and the product still profitably introduced.
How can a company embrace local culture when expanding to markets outside the United States?
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