Company Name: Omega Protein Corporation
Traded as: NYSE: OME
Industry: Nutritional Products Manufacturing
Headquarters: Corporate Headquarters 2105 City West Blvd, Suite 500 Houston, Texas 77042
3.3. Competition Analysis
Briefly explain the competition analysis and its purpose.
3.3.1. Industry Competitors
What are the major factors that distinguish between the
competitors (see chapter 3 of the textbook under the “strategic
groups” for some examples)? Please start with a list of 7-10
companies in the industry and based on the factors you identified
identify which 3 companies are more similar to (and therefore
direct competitors of) the case company? You cannot use
competitor lists as identified by external reports. You need to
come up with your own list of direct competitors based your
3.3.2. Rivals Anticipated Strategic Moves
What are the recently announced moves of the competitors?
What are their strategies? How are they expected to act in the
future? How will those actions affect our company? Are there
any threats or opportunities? You can find the information for
this part by looking at the competitors’ related new, public
relations announcements, CEO interviews, etc.
3.3.3. Key Success Factors
Briefly define key success factors. What are the major product
attributes, resources, and/or capabilities that are essential for
success in this industry? You can find some examples of KSFs in
chapter 3 of the textbook. You need to support your assertions
with factual evidence.
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