Assignment:
You must write a report on a UK based company thinking of expanding into a country in which it does not already operate.
The report should consist of two main parts: an analysis of the company’s current situation, and the opportunities and threats related to expansion (primarily a SWOT analysis); and, a country/industry report, analysing the business environment for the industry in the target country (a PEST analysis).
The aim of the report is to be an advisory resource for the business.
Companies you can select from:
• Tesco
• Thorntons
• Caffe Nero
• NEXT
• John Lewis
• Dyson

 
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