case study
The question is for Volkswagen’s case, and the other two are the reading you need to read to answer the Volkswagen’s case question.
questions are:
How does the strategy map (Exhibit 4) and Balanced Scorecard (Exhibit 5) help Schmall and Senn implement the new strategy? What are the strengths and weaknesses of the scorecard and its implementation?
• How can Schmall and his team use the scorecard to deal with the challenges faced by the company in January 2009?
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