note: my plan is travel agency provides adventure tours package
Assessment: Business Plan 100% Learning outcome 1, 2 and 3
Task: You are required to develop a business plan that presents a new (or variation of an existing) business (a service) based on market research and financial feasibility.
You will need to think analytically about your industry (not least threats and opportunities it faces) and identify the potential for new business services. The process should involve you capturing a depth of knowledge about specific market segments as you develop your own ideas and evidence how you will manage the parts of the business. Remember in line with good business planning practice, your plan will need to inspire confidence to attract funding, minimise risk for investors and facilitate management and monitoring of the business. The plan should clearly identify viable target segments with an accordingly appropriate marketing strategy, outline the required physical and human resources and include at least projected cashflow and profit and loss statements.
Format: Business Plan
Template: In the first week of teaching, you will research examples of business plans and decide on your own template. It should contain at least the following:
The Executive Summary
The Nature of the Business
The Market
The Competition
The Marketing Plan
The Operational Plan
Financial Forecasts
Financial Requirements
Mode of working: Individual
Word count: 3,000 (excluding reference list)
You are encouraged to incorporate and apply relevant theory and there should be evidence of independent reading, in particular a range of contemporary industry and relevant industry material and marketing reports eg Mintel will be expected to support clear business decisions in your plan. References should underpin your plan to make your document persuasive relative to attracting funding.
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